Oakville Hills Cellar, Inc v. Georgallis Holdings, LLC

Georgallis applied to the Patent and Trademark Office to register the mark MAYARI in standard characters for use on wine in International Class 33. Oakville opposed the registration, alleging that Georgallis’s mark would likely cause confusion with Oakville’s previously registered and used mark MAYA in equivalent-to-standard characters, also for use on wine in International Class 33. After considering: similarity of the marks in their entireties as to appearance, sound, connotation, and commercial impression; similarity of the goods; similarity of trade channels; conditions under which and buyers to whom sales are made; fame of the prior mark; similar marks in use on similar goods; absence of actual confusion; right to exclude others from use; extent of potential confusion; and federal wine labelling requirements, the Board found that factors two, three, and four favored a finding of likelihood of confusion, that the first factor favored a finding of no likelihood of confusion, while the other factors were neutral. The Board found the goods to be “identical,” despite “a substantial difference in price” and other “differences in the specific nature of the wines,” but found that, overall, “the marks create significantly different commercial impressions” and dismissed Oakville’s opposition. The Federal Circuit affirmed; substantial evidence supported the finding of dissimilarity. View "Oakville Hills Cellar, Inc v. Georgallis Holdings, LLC" on Justia Law