Omaha Steaks International, Inc. v. Greater Omaha Packing Co.
Around 1959, the company started doing business as Omaha Steaks. It has multiple trademark registrations that include the words “Omaha Steaks" and spent over $50 million in 2012 and 2013, on domestic advertising of its beef products through national radio, television, and freestanding print campaigns. It has been featured in national newspapers, magazines, television shows, and movies. It promotes its products via catalog and direct mail, a daily blast email, customer calls, and on social media. Omaha Steaks has 75 stores and two airport kiosks and sells via Amazon. In 1920, Greater Omaha Packing Company was formed; it sells boxed beef to wholesalers, such as hotels, restaurants, and food service institutions and has sold beef to Omaha Steaks since 1966. GOP sought to register the mark “GREATER OMAHA PROVIDING THE HIGHEST QUALITY BEEF” with a design for: “meat, including boxed beef primal cuts.” The Trademark Trial and Appeal Board dismissed Omaha Steak’s opposition, finding no likelihood of confusion between the opposed mark and Omaha Steaks’ registered trademarks. The Federal Circuit vacated. The Board’s fact-findings confirm that due to Omaha Steaks’ sales and marketing, the consuming public has been regularly exposed to its marks on a nationwide scale; the Board’s conclusion that Omaha Steaks did not provide any context for its “raw” sales figures and ad expenditures lacks substantial evidence. The Board’s findings regarding third-party use improperly relied on marks found on dissimilar goods not directed to the relevant public. View "Omaha Steaks International, Inc. v. Greater Omaha Packing Co." on Justia Law